Following the teams exploration of the show there were two key headline take away’s; solutions and engagement. This year the concept of an audio visual solution dominated the show rather than the traditional focus on independent AV tech. This directly correlated with the rise of technology solutions that improve experience and engagement for the end user.
Solutions are borne out of the need to better service the end user and the external world is more consumer driven and therefore the technology focus of ISE 2017 was around providing solutions that increase consumer or customer engagement. It is all about the use of technology to improve the customer experience and this translates across all vertical markets from the retail sector through to the education sector.
The customer for the AV industry is no longer the traditional AV manager this has changed significantly and the customer who’s needs are to be met include a real range of stakeholders from IT managers, architects and even students. The decision making unit is made up of different groups of people all with different agenda’s and requirement for the AV solution that they are commissioning. This the translates directly into the technology and the environment for which it is placed.
The larger players such as Panasonic really captured the solution and engagement trend in their ‘Panasonic Magic Show’ that incorporated a real life magician in a virtual world using projection mapping to engage and tell a story. Projection mapping was a big story across the show, with brands getting it right and some getting it wrong. But it is clear to see that Projection Mapping technology is the latest in end user engagement tech and works brilliantly when done correctly.
If you were looking for screen inspiration the ISE 2017 was the place to be. OLED screens can now be contorted in twists and curves making them a great and eye catching solution for digital signage. Screens can transform meeting rooms into the ultimate in videoconferencing or just alter the mood; the possibilities are endless.
From camouflaged racing cars and robotic giraffes; ISE 2017 really was a revelation for the senses and that is just the technology that you can see. All of this combined with fantastic solutions for BYOD (bring your own device) in meeting and collaborative spaces you can really see how the end user experience is pushing the boundaries of AV and forcing the market to become more solutions oriented. But what does this mean for JM Supplies and how does it translate into the design and manufacture of audio visual furniture?
We attend ISE to showcase our products, meet with the specifiers and the buyers all in one place and also to learn about the latest technologies and latest market trends. As well as spending days on the stand the team also get around the show to find out what is happening in the world of AV. We feed our findings into our product design and development. This ensures that our furniture is always designed with AV in mind and that we are aware of the next requirements for AV furniture based on the tech trends.
We design products to facilitate communication and collaboration, they need to house audio visual equipment but at the same time not detract from what the tech is there to do. The customer experience is high on our agenda from the perspective of our customer and their customer, we work closely with a range of stakeholders to design and manufacture furniture that is fit for purpose. Branding for the marketing departments, cut outs for the AV integrator and a high quality finish that is perfect for the architects.
Make sure your audio visual furniture is designed with av in mind and give us a call to discuss your next solution based project on 0333 014 3663